WHO IS PETKIN AND WHAT VALUE DO WE BRING?
Petkin operates in the import, distribution, and trading of pet products, including food, snacks, care and hygiene products, and accessories. With a long-term development strategy, Petkin focuses on building a dealer network based on three core principles:
Petkin develops a Pet Food portfolio to meet the needs of dealers, pet shops, and distribution partners nationwide. We select products with stable quality, clear origins, and suitability for modern pet-care trends. Our portfolio includes food, snacks, care and hygiene products, and accessories, helping dealers diversify their product offerings and develop sustainable business opportunities.
Petkin develops a dog product portfolio based on practical care and usage needs:
- Dog Food: Pet food products designed to meet nutritional needs at different stages of development. We also select products suited to Vietnam’s climate and living conditions.
- Snacks & Treats: Snacks and treats that support daily pet care and can also help reinforce eating habits and behavior.
- Care & Hygiene: Products for hygiene, body care, and maintaining a clean living environment for dogs.
- Dog Accessories: Essential accessories for feeding, care, hygiene, and everyday activities.
Petkin develops a cat product portfolio covering nutritional, care, and daily hygiene needs:
- Cat Food: Food products designed to meet cats’ nutritional needs at different stages of development.
- Cat Snacks: Snacks and treats that provide additional choices for everyday pet care.
- Cat Litter: Products designed to support hygiene needs and help pet owners maintain a clean living environment.
- Cat Accessories: Essential products and accessories for feeding, care, hygiene, and everyday activities.
Petkin.vn is Petkin’s corporate, product, and distribution network website. It is designed to support cooperation with brands, manufacturers, dealers, and distribution partners.
Petkin does not position Petkin.vn as a direct retail channel for end consumers.
Forpet.vn is developed as a retail support channel for Petkin’s dealer network, helping connect products with customers and enabling dealers to expand their market reach.
Forpet.vn also publishes reference prices for the distribution network, with the aim of promoting fairness and healthy competition among dealers.
Every distribution model requires shared principles to ensure effective cooperation and long-term development. Petkin values transparency, stability, respect for distribution channels, and the interests of all partners involved. Therefore, before entering into a partnership, we encourage both sides to assess how well their business direction, distribution approach, and working principles align. The criteria below help both parties determine whether we are well suited to work together and build sustainable growth.
PETKIN IS SUITABLE FOR
Pet shops, pet stores, and Pet Food businesses seeking a stable supply of products with clear origins and wishing to build long-term business operations.
Dealers and regional distributors with market development capabilities, practical distribution experience, and a desire to cooperate with Petkin based on clearly defined distribution policies, business territories, and mutual interests.
Partners seeking to expand into the pet industry and requiring a supplier that provides products, product information, business policies, and support throughout the initial stages of market development.
Partners who respect pricing policies and distribution principles and do not use excessive discounting or price cutting to compete with other dealers within the network.
Partners committed to stable, long-term cooperation, transparent communication, agreed commitments, and working with Petkin to develop the market sustainably.
PETKIN IS NOT SUITABLE FOR
Businesses that compete primarily through uncontrolled price cutting or excessive discounting, affecting market pricing, dealer interests, and the overall stability of the distribution network.
Partners who do not comply with distribution policies and agreed principles, including pricing policies, sales territories or channels, and other commitments related to product distribution.
Partners that frequently seek short-term supply sources, regularly change suppliers based on individual deals, and do not intend to build stable business relationships.
Business models that create direct conflicts with the distribution network, affect the legitimate interests of dealers and distributors, or undermine cooperation in market development.
Partners who prioritize short-term benefits over the growth of the overall network, are unwilling to cooperate transparently, or do not share Petkin’s commitment to long-term market development.
The Petkin system is designed to connect participants across the Pet Food supply and distribution chain, from brands, manufacturers, and international partners to dealers, stores, distributors, and end consumers. Each partner has different connection and cooperation needs. Therefore, Petkin organizes dedicated channels to provide relevant information and support. Please select the appropriate group below to learn more and connect with Petkin according to your needs.
